American Express Social Currency Campaign
We did a campaign called "Social Currency" that was a platform effort to modernize the Membership Rewards Program for American Express. It lived across just about every medium possible from TV, social, print as well as introducing new ways to purchase music. Also had fun designing the campaign logo.
Social Currency Illustrations/Animations
We also did a series of animations that dove deeper into the program. The illustration style was extended into print, digital and the actual awards points website. The animated films were featured online, social media and in just about every NYC cab you got into.
iPad Ad
We also created an interactive iPad ad that ran in a number of publications. It took the same visual comparison as the print and :15's but we added some user interaction. It linked to various locations of the Membership Rewards site.
