American Express ZYNC Card Launch
The AMEX Zync card was a customizable card that gave you rewards based on what you were into. You could also change it based on where you were in your life. We created an integrated campaign that was customizable as well across all the mediums. We scored different tracks with up and coming artists. Each spot has a different music genra which reflects the philosophy of the card. The TV campaign was recognized at AICP for original music.
American Express ZYNC Case Study
The spots we did were well received, as was the music behind them. So much so, that the artists released full length tracks that you could download free, through a series of digital experiences. Facebook applications, digital banners and print were also created which are all outlined in this film.
ZYNC Print
The customizable Zync Card has benefits that are organized into groups, called packs, based on your interests. These print ads use a simple rectangular aesthetic that visually represent blank canvases that correspond with the shape of the card and it’s features. Shot by Ed James and featured in Archive Magazine as well as some other publications.
ZYNC iAd
We also created an iAd for the launch of the Zync Card that enabled you to apply for a card, watch the TV spots as well as download the original tracks. The users could also build a card that best suites them. This was one of the first, and it won a FWA Mobile award as well.
