AT&T / The Power of &

he Power of & started out as their business-to-business campaign, but the CEO liked it so much it quickly became the company mantra. It was, according to AT&T, one of the reasons BBDO was able to retain the business, on one of the largest single account wins in years. Once the campaign was launched, it was so well received that additional partners wanted to jump on board. Notably an F1 spot we were able to shoot at Circuit Paul Ricard. An all-star list of directors including Todd Field, Bennet Miller and Filip Engstrom helped us pull it all off.