Tropicana Probiotics Launch
The first of more to come on Tropicana's new Probiotic juice. We created a campaign thought around the actual structure of the juice. There’s a billion active cultures inside of the juice, literally. Hence the “Feel Like a Billion” campaign line. However… as great as all those active cultures are, unfortunately they do not fix bedhead. We also did a series of :6 sec online films as an extension of the campaign thought, and how the cultures make you feel.
Tropicana Probiotic Social Films
We did a ton of these 6 second ads as well as carousels for Facebook. We used both cutdown footage from the :30 as well as some clever stock footage edits. This was the most fun we ever had searching through stock footage. Tons of hilarious options didn’t make the cut.
